a little bit about us

In The Willows is a New York City based brand and was inspired by my mission to find pieces that are functional, comfortable, and stylish for my daughters.  They play outside everyday no matter the weather condition so it is important to me that the line cater to the seasons. 

Our pieces are versatile, easily transitioning between indoor and outdoor playtime. They are meant to be worn much longer and eventually passed down. Our mission is to encourage children to be free and play without feeling inhibited by what they are wearing while also maintaining timeless style.

We wanted to make it really easy for one to style their child's wardrobe so we designed everything with a few things in mind - Comfort. Style. Longevity and everything can be easily mixed and matched. I believe what goes on our bodies is just as important as what goes into our bodies so all the fabrics are of our earth.

For our first Spring/Summer collection you can expect easy breezy comfortable style. Soft cotton gauzes, breathable linen, comfortable woven cottons and breezy pima cotton knits. For Fall/Winter you can expect warmth and layering with soft pima cottons, merino knits, woven cottons,  and corduroys.

We are In the Willows, the start of a child's whimsical magical adventure.